Maclocks were celebrating the 4th of July weekend with the great tradition of Essence Magazine and parent company Time Inc.(a Time Warner company) in New Orleans introducing The Essence Music Festival 2012.
Essence has become a cultural institution in the African-American community. For 42 years, the company has flourished and expanded beyond the pages of its flagship magazine to generate brand extensions such as the Essence Music Festival, the nation’s largest annual gathering of some of the biggest names in entertainment, including Prince, Beyoncé, Mary J. Blige, Lionel Richie and many more, bringing more than 400,000 people to a “fierce, fun and Fabulous” weekend.
The Maclocks team had worked closely with the event planners to provide with the best solution for engaging the audience and to maximise exposure to relevant content in the most interactive, clean and secured way. Maclocks iPad enclosures along with Maclocks iPad locks has placed all over the festival’s public ‘chill out’ spaces, participants had enjoyed using the tablets to browse and shop in the festival’s online website, interact with friends on social media channels and share their own content, surf the Web, and otherwise unwind before joining the festival’s sessions and concerts.
(Photo images courtesy of Time Inc. Information Technology Dept.)
